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Restoring ‘Sole’ in Detroit

By Jaylen White Staff Writer

Recently there has been a resurgence in the sneaker community in Detroit. Nojo Kicks, located in downtown Detroit, is a sneaker-head/connoisseur's dream come true.

Late this summer Nojo Kicks opened their doors to the Detroit community and sneaker enthusiasts across the world. The store is the first of its kind in the city.

“They have an awesome shoe selection,” said sophomore Daniel Little. “I definitely like how I will not have to order any shoes from online boutique’s and stuff anymore. Their prices are a little high, but I am willing to spend the extra cash knowing I’m supporting a local business.”

The store offers patrons the opportunity to purchase limited or exclusive shoes on an aftermarket scale. Shoes are slightly higher than when they are originally released simply because they act as resellers.

“Our dream we all share is to change the city,” said Aaron Fields, one of three NoJo co-owners. “We just want to leave our imprint on the culture, move it forward and put Detroit on the map as a sneaker-oriented city, because we always get left out of the conversation. It’s always about New York, Chicago, L.A., Miami, never Detroit.”

Nojo Kicks also has a vast display of limited edition, autographed, and 1-of-1 jerseys across their store walls.

“I haven’t been in the store but I have shopped with them online and ordered a few pairs of shoes. I like what they have to offer and I appreciate that I don’t have to go to Chicago or New York to shop for exclusive shoes anymore,” said senior sneaker enthusiast Alkwandre Graves.

Captions:

1219 renaissance shoes- Sophomore Janae Leslie poses in her Air Jordan Playoff 8's.

1219 renaissance shoes2- Sneaker head Janae Leslie shows the detail on her Air Jordan Playoff 8’s.

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